Not certain how to hire the very best SEO specialist for the website?. I know it is really hard to find a professional SEO Company. One mistake and you are ready to put your website, money, and time in danger. There are plenty of people in the search engine optimization fraternity who follow unethical practices. It will not be wrong to state that the search engine optimization sector has a lot of people who follow unethical techniques.
The website optimization strategies which they follow do not work anymore in 2020 But these freelancers still practice mass link building which is considered spam by Google. The grey hat search engine optimization methods of the 1990s don’t work in 2020. But agencies and freelancers still follow them and hence no results are achieved for the business.
Google Panda and your SEO Professional
Who does not know about Google Penguin, an update which came in 04/2012 and changed everything about SEO? All those websites which did not follow the search engine guidelines on links were impacted by this update. It is not like Google was not penalizing websites before the Penguin upgrade.
Backlink penalties earlier were manually carried out by Google rather than the programmed algorithm formula. Back-linking using software used to do the job well and customers were actually also happy with quick results, but unfortunately, it was hammered by Google. It really is almost certain that if unethical strategies are adopted, then the website will be 100% penalized.
Search engine penalties are not a thing that cannot be recovered. With proper data and measures, this can be resolved. Usually, SEO agencies hide penalty messages so they don’t lose the contract. You will have a problem to determine the reason behind your ranking drops or visitors drops as a result of this.
I know that most people will say that they will change the SEO Company and sort this, however it will still be difficult. Full reports are actually needed to resolve the penalties easily, however since you will not have reports, you will find things hard.
Best Three things to expect from a genuine SEO
1)Content is the Key.
Always Think Long Term. Search engine optimization is a never-ending marathon competition.
If you need instant business leads then you actually should build a Google PPC campaign. Adwords will help you generate business leads in no-time by putting your advert on page one of Google. Google Adwords not just offers text but also display ads. White hat SEO or Ethical search engine optimization is the proper technique to do search engine optimization.
If SEO can be carried out in the white hat manner then the web site should not be penalized ever. On-site SEO and techie SEO factors like page speed, URL structure, content quality, and meta-data are essential for great search engine rankings. It truly is recommended that your search engine optimization provider adheres to these elements.
2)Cleaver Link Strategy
Link-building is definitely the critically important element in search engine optimization for challenging keywords. We need to forget about backlinks building methods of early 2020 and focus more on the public relation and marketing element to generate web links for the website. It would always be great to understand from your SEO provider about their method of generating backlinks.
Also, take a full report every 2 weeks to review the backlinks created by them. Work of search engine optimization is not really based on work that has been completed but the final results achieved. I point out this because finding an excellent website link calls for a lot of interaction with all the bloggers and may take a lot of time (possibly 4-8 a long time) to acquire even 1 link for the web site which carries far more importance than 100’s of poor quality backlinks.
3) Trust only Reports
Transparency in reports is what you should ask from your SEO Company. Ask for an on-page SEO and off-site SEO reports schedule right before starting any SEO project. on-site SEO should be recorded in a report by your SEO agency It would be good to have records in Google docs about on-site changes. I prefer Google docs thanks to the real-time monitoring benefit. Reporting keeps you and your SEO freelancer on their toes. Link building sheets should be provided by your SEO expert with information on all links developed. The actual reports will be helpful in the future to look into the live and dead links.
My Suggestion
 It is always advised to work with an SEO firm with a good track record. I feel completely sorry about people who decide to work with SEO firms depending on just the costing. You should give some thought to an SEO firm as your marketing partner and hence you need to make a very logical decision.
